SEO电子书下载 – SEO Mindset
SEO电子书下载 – SEO Mindset
Longterm Strategies For
Getting And Keeping
A Top Search Engine Ranking…
By Brad Callen
Table of Contents
Table of Contents… 3
0 – Introduction…… 7
1 – The SEO Mindset….. 9
What is SEO? …. 9
What is NOT SEO? …… 9
Understand How Search Engines Work ……..10
Customize Your SEO Strategy. 10
Think Long Term ………11
Think For Yourself …… 12
Create A System …….. 12
Prioritize Your Work … 13
Rankings Are NOT Everything!…….. 13
Review … 14
2 – Understanding Search Engines . 16
The Search Engine ‘Index’… 17
The Search Engine Results Pages (SERPs) .19
What Google Wants … 21
Yahoo, MSN, etc. ……. 23
Google vs Yahoo vs MSN …. 24
Tracking Search Engine News. 26
3 – Search Engine Ranking Factors ….27
Ask – The Forgotten Search Engine ….27
Google Sandbox – Time-Based Quality Indicators …… 28
Google PageRank – Still Important.. 29
On-Page Ranking Factors … 29
Site-based Ranking Factors. 31
Link-Based Ranking Factors…. 33
4 – Your SEO Master Plan ….. 37
Part 1: Doing Research…….. 37
Part 2: Building / Optimizing Your Site .38
Part 3: Site Launch …. 38
Part 4: Long Term SEO…….. 38
5 – Setting Goals ……… 40
What Is Your Website’s Purpose?…. 40
Who is your target audience? .. 41
What Does Your Site Do? …. 42
3
Existing Site Analysis. 43
Building a New Site…. 44
Success Objectives and Tracking Progress…44
6 – Keyword Research 45
Build Your Keyword List ……. 45
Using Keyword Research Tools……. 47
Evaluate Keywords …. 56
Shortlist Keywords ….. 61
7 – Competitive Analysis …… 62
Competitive Analysis Overview…….. 62
Your Top Competitors. 65
Competitor SEO Checklist … 66
On-Page Factors…….. 68
Site Factors…… 68
Backlinks Research … 69
Summary 71
8 – Keywords and Site Content…….. 72
The Search Engine View ….. 72
Matching Keywords to Site Pages … 72
SEO Copywriting…….. 74
Optimizing Site Content on Existing Sites……74
9 – On-Page SEO ……… 75
Title Tags 76
Meta Tags …….. 79
Keyword Usage 80
Avoid Duplicate Content …… 81
Other On-Page SEO Factors … 82
10 – Site Architecture.. 83
URL Structure .. 83
Sitemaps 84
Internal Linking. 85
11 – Link Building Basics ….. 88
“Trust” and Links …….. 88
Authority and Links …. 89
Link Popularity ……. 89
Link Evaluation……… 90
12 – Site Launch Links 94
Trusted Directories….. 95
Highly Trusted Websites …… 97
13 – Link Sources…….. 98
Directories….. 98
Paid Links / Reviews 100
Article Submissions / Guest Blogging 102
Link Requests 103
Link-Worthy Content 103
Community-based Sites (Profiles / Content)….. 104
Industry News Blogs 105
Press Releases…….. 106
Contests / Free stuff. 107
Quality Web Design . 107
Blogging Conversations….. 108
Social Media Marketing…… 108
14 – Finding Potential Link Partners ….111
Directories…….111
Search Engines………112
Backlinks Analysis…..113
Topical Research ……114
Local Search…114
15 – Link Valuation …..116
Quality Content / Providing Value …116
Backlinks Analysis…..116
Outbound links 117
Site Topic ……..117
Site Authority…118
Link Format & Destination…118
Value / Competition in niche …118
Traffic Value ….119
Link Popularity / PageRank.119
Site Age.119
16 – Link Worthy Content … 120
What is Link-Worthy Content? ……. 120
Quality.. 121
Originality ……. 122
Usefulness ….. 123
Timelessness . 123
17 – Campaign Tracking ….. 124
Site Analytics and Search Marketing .124
Tracking Search Engine Rankings. 125
Tuning Your Search Marketing Campaign …125
18 – In Closing… …….. 127
